Chattanooga Sports Ministries

  • Bryony Macintyre
Chattanooga Sports Ministries is a nonprofit organization, launched in 2005, that seeks to transform underprivileged communities through athletics. CSM’s main emphasis is on youth empowerment which, in addition to athletics activities, they seek to encourage through teaching life-skills and by fostering intentional mentoring relationships. My responsibility was to entirely rebrand the organisation, whose design hadn’t been updated in over ten years. I came up with several ideas that had an athletic feel to them with a friendly bold colour palette that would appeal to both adults and children, before refining the final logo chosen by the client.

I continue to work with CSM as they develop new initiatives and outreach programs, and have subsequently been asked to design other logos, promotional flyers, clothing and web graphics, all under the umbrella brand of CSM.