taking over the streets of shoreditch for a two-day residency, converse has transformed a mundane building into an interactive creative playground.
Together, thousands of tourists and purists celebrated the groundbreaking, provocative legacy of Converse’s One Star trainer. But how can something which has a primary function of protecting your feet while walking provide such a vibrant hub for untapped creativity, you ask? Well, listen up.
Converse has always been present in the lives of passionately obsessive individuals, whose creative spark has shaped new forms of expression and birthed movements such as skateboarding, graffiti, raving, hip-hop and streetwear. The exploration and growth of these weird and beautiful facets of human expression over the past four decades allowed for these countercultures to align and transform into something that we now simplistically nominate as culture.