Chelsea FC

  • Elliott Starr (he/ him)

Helping Chelsea take aim at a new generation of fans, for whom football is bigger than a 90-minute game. 'The New Wave' - Chelsea's 2021 strip launch, aims to make them synonymous with fashion and culture, and cement them as “the London premiership club”. Promoting a kit made entirely from recycled plastic bottles, the hero film hit 3-million organic views in 24-hours. Creative Direction: Will Thacker Design: Samuel Guillotel, Rory Stiff, Casey Highfield

'Time of the Season' was chosen as the track for the film. In addition to the obvious gag in the title, lead singer of The Zombies - Colin Blunstone, has been a lifelong Chelsea fan.

What's more, his uncle, Frank Blunstone, played outside left for them, for over a decade, with the song being released just a few years after his retirement.

Press Coverage: Shots, Adweek, LBB, The Stable, HYC, ESPN, Daily Mail

We later launched the track on Spotify and Apple Music