Chelsea Title Celebration - adidas x @Customemporium

  • Dan Salkey
A project I led to celebrate the 10 season relationship between Chelsea and adidas as well as their lifting of the Premier League trophy.
This was done by a collaboartion with Instagram creator @Customemporium to create bespoke portraits of adidas players past and present which garnered over 11K engagements and was featured in a number of PR titles.
On Twitter a more reactive approach was taken with the brand focusing on celebrating the champions title victory. On the 21st of May a pre game GIF of key title winning moments was posted and on full time a title lift image was posted generating over 12K engagements in a matter of hours.