Chiddy Bang are a hip-hop duo from Philadelphia, they were just signed to EMI and needed a strong identity and tone of voice to amplify their humorous personalities and college way of life.
Building on the witty lyrics and charisma of frontman Chiddy, I chose Jody Barton to illustrate over the top of strong black and white imagery of the guys in classic hip-hop poses, creating an old school rap look and feel. Jody enlarged the size of their jewellery to look ridiculous and boastful with comic exaggeration. The style went down so well that it was rolled out across all their communications including their second music video and band merchandise.
Illustrations X Jody Barton. TV Spot X Addiction Entertainment.
Music Promo X Dinosaurs.
My role X Senior Art Director
Key skills X Campaign concept / Art Direction / Design / Illustration / Logo