The visuals are simple, but strong.
Having the option to create variety in the visuals is to echo the use of the product and reinforce the idea of choice and flexibility.
This campaign is about combining Chivas’ experience in creating a quality, luxury product and merging that with the imagination and adventurousness of the target audiences’ personal taste.
The aim is to draw in an audience that is fresh, bold and wants to make their own mark on the world.