The Alphabet is inspired by the Chloé founder, Gaby Aghion, and her use of an unusual alphabetized naming convention for collections and garments. Through The Alphabet, the rich Chloé heritage is told: themes and stories relating to all 26 letters are brought to life via film, previously unseen archive imagery, past advertising, music and editorial. Each letter’s content is released exclusively by a respected fashion blogger, before appearing here.
The Alphabet coincides with Chloé.Attitudes – an exhibition celebrating a 60-year contribution to fashion culture. Since 1952, from Gaby Aghion to its present Creative Director Clare Waight Keller, it has built an enviable legacy of luxury ‘Prêt-a-Porter’. The exhibition, at Palais de Tokyo, Paris, takes a playful and thematic path through Chloé’s creativity, pausing at key moments within its history.