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Chocolate Bonbons Catalogue - Valrhona 2016

Valrhona has been offering a wide range of chocolate bonbons to its clients wince many years. In 2016, we decided to re-organize the segmentation not anymore by type of bonbons but by consumption moments : tea time, on the go, for christmas, for Valentine’s day...
I had the chance to take part on this project from the strategic thinking through the client's meetings. I’ve worked on the build of that new offer by building the catalogue with the creative team. I’ve developed the written content, the photos production, creative management and worked along the printing process.
Seeing a project from its birth until its production allowed me to understand the whole process of communications products and to get many responsibilities on different scales.

Credits

Lucille Hamon

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  • Strategic Planner
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Project Tags

  • Food
  • chocolate
  • brand
  • Communication
  • BtoB

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