Choose Community for giffgaff: photography + art direction

For our Choose Community series with giffgaff, we organised photoshoots with people from communities we admire. From cosplayers to pub quiz hosts, we wanted to hero diverse people with diverse stories.

Each participant was interviewed on their involvement within their community. We chose the best quotes to feature on Instagram, serving as a conversation starter. The series became a staple on giffgaff’s Instagram for a year, leading to growth in engagement and awareness of giffgaff as a community-first brand.
Photographers: Sophie Green Alexander Coggin Charlie Kwai Paul Thompson Christopher Baker Niall McDiarmid Eliza Hatch Salvatore di Gregorio Creative & Art Direction: Layla West, MJ Widomska, Ella Hagi