I was briefed to create the 2015 Christmas branding that would appear across the website, VoucherCodes social media accounts as well as promotional material.
After doing some research I decided upon three themes; patterns, geometric illustrations or the photography root. Due to the short deadlines I had to meet for this project and the large range of banners that were needing to be created - I decided the most time effective choice would be the pattern theme.
Each illustration within the pattern represents one day of the 26 A-Z days of Christmas. For example; Diamond ring = R is for Really Posh Gifts, Christmas jumper = J is for Jumpers and Camera = T is for Techy Gifts.
Once this pattern was finalised and we had the foundations, next was to play with the header banner artwork for the A-Z of Christmas landing page.