The Topshop Gift Edit is a way for people to find the perfect present. Complimented by beautiful studio shots, we created a card-based grid that could be populated by video, image or text to showcase the Christmas range. Users can add things to their 'Want List' and export the list as a shareable GIF to drop heavy hints about what they want this year. Clicking on a shared GIF link takes a new user to a product listing page of all the items the sharer wished for.