Cigarettes case

People don’t feel personally addressed by the warning messages on cigarette packaging. They don’t stop because a scary picture on a package say they have to. If someone stops with smoking they mostly do that for a loved one.
So instead of seeing the warning message every time you want to grab a cigarette, you can now see a photo of the loved one you want to stop smoking for.
Let the person on that photo be your motivation.
Created by: Melanie Schaap |
& Bart Roggeveen |


Melanie Schaap

  • Message
  • Advertising student

Project Tags

  • Product Design
  • motivation
  • cigarettes
  • advertising
  • photography
  • art direction
  • Concept development