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Cigarettes case

People don’t feel personally addressed by the warning messages on cigarette packaging. They don’t stop because a scary picture on a package say they have to. If someone stops with smoking they mostly do that for a loved one.
So instead of seeing the warning message every time you want to grab a cigarette, you can now see a photo of the loved one you want to stop smoking for.
Let the person on that photo be your motivation.
Created by: Melanie Schaap |
& Bart Roggeveen |

Project Tags

  • Product Design
  • motivation
  • cigarettes
  • advertising
  • photography
  • art direction
  • Concept development

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