Citroën - Stay Curious

'Stay Curious' was inspired by the Citroën C4 Cactus design, which redefines our expectations of a car for the 21st century. From the unique air bumps on the doors to the body shape, touch drive interface and panoramic sunroof, it arouses curiosity and further inspection.

The campaign was designed to do the same. Launching with a ‘tease and reveal’ approach during X-Factor and later extending across TV, cinema, national OOH , digital, press and experiential activities, every touch-point piques audience curiosity.