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Nadezda Lantuha

Nadezda Lantuha


City Branding

Launceson is one of the oldest cities in Tasmania, Australia. It serves as the main commercial hub for north of Tasmania and is fast becoming a major tourist centre.

Brief: To create a new identity and campaign to promote and boost tourism in Launceston.

Solution: The logo design was inspired by how Launceston is located where two rivers join into one. The tag line explains the idea of Lauceston being a major tourist centre and commercial zone which Tasmania is proud of. The logo was developed into a pattern, which became main element of identity and rolled out in to the stationary and mobile website.


Nadezda Lantuha

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