City Branding

Launceson is one of the oldest cities in Tasmania, Australia. It serves as the main commercial hub for north of Tasmania and is fast becoming a major tourist centre.

Brief: To create a new identity and campaign to promote and boost tourism in Launceston.

Solution: The logo design was inspired by how Launceston is located where two rivers join into one. The tag line explains the idea of Lauceston being a major tourist centre and commercial zone which Tasmania is proud of. The logo was developed into a pattern, which became main element of identity and rolled out in to the stationary and mobile website.