City Branding for Medan, Indonesia

A long overdue rebranding for the city of Medan, Indonesia. It is the fourth largest city in Indonesia but yet almost non-existent on the international tourism map due to lack of initiatives from the city council. This project aims to give the city a more current and accurate appeal. At the same time attract visitors either domestic or international to visit Medan. Medan has the biggest airport in Sumatra with the most international flights to Sumatra. Visiting Medan can be a starting point to your adventure in North Sumatra or even Indonesia.