CityLive

  • Lukas Valiauga
‘Campaign’-UK’s leading advertising magazine had challenged agencies Razorfish and WorkClub to engage in a competition for producing a ‘high impact, full motion campaign’ to promote a social organisation of a choice.

I joined a team of senior creatives Stuart Parkinson and Martin Jon Adolfsson in a team to which a leader was Malin Hanås, former creative director for Razorfish. Our team had set out to address a one of most topic issues - homelessness.

Making a use of newly built interactive screens in Manchester, we had deployed a series of real life stories told by real people who once were homeless.
Whilst enabling system technology as: face-recognition or touch sensitive screens this campaign had led into reaching a more than 10.000 people and recording over a 1000 of interactions. All of which helped BoothCentre to raise £10.000 for centre development.

The campaign was followed with a report to encapsulate the making and results of the campaign.