Clarks SS16 — Global Advertising Campaign

Clarks asked us to conceive and direct the Clarks Kids SS16 global advertising campaign. A campaign and shoot that saw us work up to five different collection stories and locations. Our aim was to capture the sophistication and timelessness in the collection, whilst staying true to Clarks’s over arching ‘Life styled by Clarks’ message. We focused on the current shift in kids wear, pushing a more sophisticated and discerning styling, all the while making sure to communicate that this precious British family brand is for everyone. Shot by Tim Marsella.