Classic FM

If watching films has taught us anything, it's that music is a great indicator for how we should feel during specific moments. And no genre does that better than classical.
Why not apply this use of music to everyday life (or at least the mundane moments)?
Classic FM currently positions itself as playing "the world's most relaxing music."
I think, rather than being billed as a sonic sedative, it could be used to make our days more exciting, like in films.
Idea: Give life some momentum.

Scanning the posters with Shazam will unlock Spotify playlists curated by Classic FM.
Radio executions.

Team Credits

Mike Houldsworth

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Project Tags

  • Advertising
  • Copywriting
  • Art Direction