The brief
Produce a brand identity for a Sudanese style restaurant taking inspiration from a young, quirky customer base that can associate with alternative brands such as Byron burger and Urban outfitters.
Insight
Starting with the logo I have produced a range of products that resonate with similar elements keeping the same vibrant colour gradually alternating to a two tone colour pallet. The custom typeface originates from the Brandon Grotesque range of typefaces, a personal favourite of mine for its bold qualities but still gives the ability to play with some lighthearted strokes that can catch the idea of 'quirky' outlined in the brief. Where this deviates the most however is on the house menu. Not wanting to just come to the logo and then relax I started to incorporate new features that would provide the basis of design for the rest of the range of products on offer. Breaking these down and looking at them as stand alone products I needed to ensure that there were still elements that connected them all, thus producing a coherent brand that is easily identifiable as a range.