Time To Act On Air Quality.

“92% of the world's population live in areas with inadequate outdoor air quality, and this pollution contributes to 1 out of every 8 deaths."   - World Health Organisation

How much do we know about the significance of the quality of air we breathe? Whilst toxic fumes in the UK are wreaking havoc across the nation, public health information regarding the scale of this environmental crisis has been scarce, inaccessible and even held-back by governing bodies. 
Despite both urban and rural areas in the UK breaching illegal levels of air pollution year on year, in the nature of it's near invisibility politicians feign ignorance and continue to lack urgency to act. We believe greater public awareness and transparency is a critical first step to creating a healthier future.
At Clean Air Now we have created an info-short film and photo series which highlights the scale of this health crisis. Get up-to-date below, and help us demand urgent action for #CleanAirNow.
About The Project
The video and photographic series features two youth groups: dance group RAWMAR (a South-East London collective), and a class of young dance-students from Leyton sixth-form led by choreographer Inez Robertson. Both groups suffer from highly-polluted living and working environments which affect their performance ability and health. The groups engaged with CAN out of concern for the air quality within their regions, and both created physical performance pieces that interact with the rural landscape at the intersection of the natural and man-made. The dancers physicality and sensitivity to their environment makes more apparent the industrial human impact on the green-belt surrounding our major cities.
CREDITS: Producer: Jesus Rubio Stills Photographer: Andrew McGibbon Director: Vasilisa Forbes Creative Director: Claire Matthews Grader: Stefano Colosi Editor: Goncalo Sa Correia DOP: Josh Birch using Red Scarlet Drone: Matt Cranfield Cast: RAWMAR Dance Group: Emma Holt Ferghas Clavey Chris Andrews Sophie Page Inez Robertson and class from Leyton Sixth Form
Brand: Vogmask


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      Video Director, Creative
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