Client work: VENenIN mascot
In May 2020, VENenIn (Venezolanos en Inglaterra) approached me looking for a friendly mascot for their company, as well as to feature on their Instagram posts in order to guide and entertain the audience. VENenIn is a company that promotes services and provide information of interest for fellow Venezuelan people living in the United Kingdom. For this I created Venenito. Venenito is a boy that had to be the overall character of a Venezuelan person: friendly, cheeky and charismatic; incorporating the London urban style, along with the company logo and our signature burgundy color as part of his outfit.
Venenito's first concepts including traditional clothing from the Venezuelan Andes.
The timeline of this project was split into two phases; the rough artwork and coloring phase and the final artwork phase. The design went through arrangements and tweaks in order to give the mascot a more fresh and casual look, taking into account that 'Venenito' lives in a cosmopolitan and urban city as London is.
His clothes are urban, with the addition of using a cap (which the letter 'V' was changed with that of the VENenIN) and colour of 'La Vinotinto', which the wine color is a form that represents both the passion of the Venezuelan for our national soccer team, as well as identity in general.
