CMGF

  • Nikola Grabacic
Call Me Gluten Free (or CMGF) is a blog promoting gluten-free lifestyle, recipes and organic gluten-free products. The task involved creating a modern brand identity reflecting DIY - organic - natural - sustainable - gluten - free - lifestyle values. The solution is centered around a simple, acronym logotype and a vibrant color palette, suggesting the exclusion of wheat and wheat-related grains. A brand style guide was developed in support of the identity.