Co Taxi Go - Branding and Communication Recommendation

As a new app submitted to my School their brief for it's launch, we organized our promotion into teams in order to provide a Communication Recommendation. Brief: Orchestration of the launch of a new app (CoTaxiGo), enabling users to match together in order to split Taxi's costs. Role: Project Manager - Re-branding: Adaptation of the brand and app to the user. Providing a seamless experience through a clear positioning and brand culture - Communication plan: An adaptive plan to focus on return on investment, which mixed carefully digital communications, influencers and street marketing.