To launch the Jacques Vert group’s collection of women’s coats for winter 2013, I developed the ‘Mum & Me – Coatwalk’ celebrity fashion event on London’s Southbank. Working with a national newspaper I managed the project from pitch to completion. Using my extensive contact base I compiled and managed a team of over 50 collaborating to produce 3 celebrity/reader fashion shows throughout the day as well as developing an exciting reader experience.