BRIEF/
Coca Cola wants to spread the message of happiness by doing some good. How can the brand use innovative thinking, digital, product or interactive design to spread happiness by making a social change or raising awareness for a cause?
INSIGHT/
Diet coke is primarily consumed and targeted towards a female audience. 1 in 8 women are diagnosed with breast cancer throughout the uk. The action of holding a can of coke is similar and as easy as giving yourself a breast exam.