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Coca-Cola MIH

The task was to visually express Movement is Happiness for the Coca-Cola Company. Basing designs on the Lippincott ribbon, this Coca-Cola asset has an uplifting and inherent sense of movement. It gave the project huge scope to bring different sports/activities onto the packs, allowing to play with perspective, synchronisation & narrative.


Alain Delluc

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  • Art Director

Project Tags

  • Global identity
  • visual design
  • Illustration
  • packaging

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