Coca-Cola is a beverage that's been with us for our entire lives. That's why it's not hard to think of a given special time in our lives when we had one in our hand.
That is the insight we wanted to leverage, yet keeping in mind what Coca-Cola actually is: a beverage.
This global campaign was developed under the new strategy of "Taste the Feeling", where the goal is to strengthen the values associated with the brand, and to get the message across that if there's one thing that Coca-Cola does is quenching your thirst with a refreshing taste. Ultimately, a "back to basics" strategy, in which we reinforce our values while underlining the benefits of the product.