Activation for Christmas. About ten days before Christmas, Santa Claus will make a special announcement: he will announce, through a video, the “gifts strike”. The reason of this announcement is that when people grow up, they stop writing to Santa Claus and forget about all happy moments they lived thanks to him when they were younger. The video will be spread on the web with the purpose of becoming viral. At this stage, on its official website and social media pages, Coca-Cola will launch a parallel initiative to convince Santa Claus to call off the gifts strike. This initiative will involve all parents worldwide who have stopped writing directly to Santa Claus, but keep addressing to him, for their childern. We will invite them to demonstrate to Santa Claus that all happy moments they had thanks to him, have not vanished.
ART DIRECTOR: Nadia Charif
COPYWRITER Giovanni Piroli
Personal Project