Cocktail Stories: The World’s 50 Best Bars

  • Tommy Doyle

Developing and executing a highly engaging and visually stunning mini series to shine a light on both bars and bartenders from the 50 Best list by focusing on a signature cocktail. After researching the sector and reviewing audience and channel data, I came up with the idea that the series would be a ‘cinematic flick book for the Instagram generation’ and produced content which included both stunning slow motion and macro cinematography to give our audience a truly visceral and premium experience. During shoots we looked to mine content for our channels to use at a later date and set up a format that could be easily tweaked to optimise output for various social channel requirements. With the first two instalments of the series being a resounding success, further use of the format is already being planned for both editorial and sponsored content.