• Kristina Draganova
  • Alexandra Zaharieva

Brand Identity

Coffe 2 Fix is a new brand coming up on the Bulgarian market. The idea behind it is offering high-quality drinks and food on a fixed and affordable price (of 2 lv), everywhere in the city.

BRIEF: To create a brand identity for the client and to position them on the Bulgarian market.

CREATIVE IDEA & EXECUTION: The symbol used for the logo is a simplified coffee cup, slightly deformed and its handle is in the form of a 2 - the fixed priced for everything at the coffee shop.
The colour pallette consists of simple earthy tones that give the brand a simplistic, yet memorable feel.