The collaboration market is dominated by queues, crashes and unsatisfied customers. Ever since Marc Jacobs collaborated with Stephen Sprouse in 2001, collaborations have been used as a way for brands to create buzz, attract new customers and gain credibility in a new market. COLABNATION takes the stress out of the experience by slowing down the process and exploring the life of the product after the initial hype of the launch. The affiliate-based website makes shopping for collaborations enjoyable by putting the most coveted selection of products in one place. As well as exploring the product pages, customers can use the blog to read up on the latest collaboration news and shop the product orientated feature pages. Customers can also keep up to date through the monthly newsletter that seeks to promote talent through collaborating with guest designers on the layout and content. In the future, COLABNATION seeks to tackle a major industry issue. With the implementation of a waiting room, customers who access the website first will be able to successfully check-out without the website crashing. COLABNATION will be the first website to dominate the collaboration field, with the aim of re-defining the industry to prepare it for a more prosperous and thoughtful future.