Colourful Links _

Custumer's lifestyle and value are very much linked _ Do Designer have the power to bring about change? In order to answer to this question we need to see jewellery not as a passed trend, but as a solid cultural change and look at design and innovation as the two are strongly related. 'Innovation change the value onto which the system is based'. A designer should always consider the aesthetic, functional, economic and socio-political dimensions of the design object and the design process that involves research, thought, modelling, interactive adjustment and re-design. For an improvement to take place it is necessary to change attidute, and so, the way we make decision and choise outside their norm. It seems that there is an urgent need to reduce the negative effect of production and consumption, concerning suistainable bussiness and regarding consumers.