Colours May Vary (CMV) is a new contemporary design, book, journal & gifting outlet in Leeds city. We created a unique mark that harks back to a time when choosing a gift for someone really meant something - a time before the internet, a time when care and attention to retail content and shopping experience was at the top of the list and a time when browsing was encouraged, not frowned upon. CMV curate accessories for your lifestyle. The logo acts as a stamp of approval or a metaphorical 'Thumbs-up-like-button-on-facebook' that says 'we love these products and you will too'. Amongst printed matter we also created a bespoke typeface for use on all communications.