Combination of branding and storytelling for Villmonte cheese

  • Anastasia Nazarova

Client

Villmonte – is a new brand of traditional Italian soft cheese produced by Turov Milk Factory.

Challenge

Create a website that shape the brand image of high-quality cheeses, and conveyed values of freedom and the European way of life.

Solution

We turned the entire website into a one big lifestyle journal. Every aspect of the website was built for communication. Whenever you see a product image that image is deeply integrated into the context of the site. To add to the seamless user experience, we thought out aesthetic yet ultimately functional animation.

Impact

This combination of branding and storytelling creates a sense of belonging to what is happening and converts interest to the European way of life in the demand for the product.