Comfort

Campaign Breakdown: Prints: The Prints showcase a variety of comforting activities or items, highlighting that Comfort creates the same comforting feeling that these do. Socials: Featured on social media platforms such as Instagram and SnapChat, Comfort will design a font. A notification will be released, to all Instagram and SnapChat users, the day the new font goes live, encouraging them to go onto their stories and post about their biggest comforts, showing that the feeling of comfort is like the comforting feeling you get from the teddy bear you’ve had since you were little. Using this font will automatically add the Comfort logo to the story, which will be a direct link to Comforts Instagram Page, where they will repost their favourites of people’s comforts. Cushions: These cushions will be situated on public seating, such as bus stops, trains, buses, benches, etc. Basically in places where people most desire the comfort of a cushion. Advert: This advert encompasses three different types of comfort, the comfort of clothes, the comfort of a mothers love and the comfort of Comfort.