Comma Oil Marketing van

  • Emma James
Objectives:
• Maximise signs up to the PPP programme •Create engagement with workshops •Conduct brief demo of the PPP portal where applicable •Increase brand awareness and recognition •Encourage pull-through of sales
Planning and Logistics
•Three month campaign Large fully branded Vauxhall Movano, 2014. •Visiting workshops based on PPP membership database •Will attend trade Group Auto show where applicable and fitting with vehicles location •Will be attending Mechanex shows for additional sign ups (London April & Manchester May) •Workshops will be signed up digitally (with a paper backup) and ‘rewarded’ with a drink/snack for their time •
Project lead time: 6 weeks
• Launch from April for a 3 month period
To compliment the campaign, we developed an informative animation, instructing members how they can benefit from the PPP programme.

Project Tags

Companies

  • C

    Comma Oil

    • N

      Netro 42

      • I

        IMP promotions