I produced, shot/directed and edited this commercial for Sidekicks, a recruitment company with a difference - and a mission. They wanted the video to champion the unsung heroes/heroines that are executive assistants and other admin support staff. Every successful CEO/manager/director needs great support!
Likewise, shooting this was a team effort. Sam of Beyond the Slate helped out as well as shooting the behind-the-scenes footage. Ruby from Sidekicks kept us well fed as well as playing a character in the commercial.
I used an Arri 1.2k HMI in several scenes, mostly bounced off wall/ceiling to lift shadows, and a couple of LED panels for the darker scenes, plus reflectors, computer screens, office lamps, etc.
Shooting took most of a day, starting early afternoon and finishing late evening. Of course several days were spent in planning and editing. The shoot went well as a result of the preparation, despite the usual curve balls and compromises one gets in a film shoot, eg. last minute location changes.
Being director as well as camera operator can be tricky but the great acting by Atul and Alex helped things run smoothly.
