Issue
INSTAGRAM:
•Low engagement (likes, comments)on Instagram during first part of lockdown (end of March)
•Low share of voice, mindshare and advocacy
•Slow Followers Growth Rate
•Low impressions
•Low Website visits from Social channels
The Solution I Brought
•Daily engagement with key influencers and loyal followers (Step 1)
•Engagement with an average of 3 influencers a day, every day
•Daily engagement with followers who liked OverGlam’s posts (Step 2):
•Engagement (likes, comments, story replies) with an average of 200 followers a day
•Increasing interactive Instagram stories (Step 3)
•Timely DM and comment replies
Results
•Increase of on-post engagement by 5% in a week
•Mindshare, advocacy
•Increase UGC and mentions by 10% in a month
•Increased long-term advocacy (https://www.instagram.com/reel/CE66S9Sh3P4/, https://www.instagram.com/p/CFotwXFBkI6/)
•Followers Growth Rate increased by 5%
•Increased in Inbound collaboration requests by 3% week-on-week
•Increase in collaborations, initiatives and key partnerships
•150% Increase in impressions and Reach
•Increase in Website visits through Organic Social channels by 20% in a month