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COMPANY CHAMELEON - Brand Refresh

Company Chameleon are a Manchester success story and the city’s leading producer of original dance theatre. From small beginnings the Company now tour nationally and around the world performing over 50 shows a year.
Their work has a strong focus on creativity and versatility and is highly physical and athletic. The impressively rich mix of movement is used to tell powerful and emotive human stories.
The Company have performed to wide acclaim at the Edinburgh Festival and received four star reviews in The Guardian, growing to become an Arts Council National Portfolio Organisation and artists in residence at The Lowry.This success along with plans for a new Chameleon Youth Company presented the opportunity to strengthen the Company Chameleon brand. Working with the Co-Artistic Directors, Anthony and Kevin, and Marketing Manager, Nicola Mullen, the original logo was identified as lacking clarity and was developed into a strong and recognisable marque.
Brand guidelines and a new colour palette were devised and brand new website was designed and built to give Company Chameleon the bold, professional platform that their work deserves.

Project Tags

  • graphic design
  • branding
  • branding, culture, centre, arts
  • Dance
  • theatre
  • Web Design

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