Con Artists, a Posterzine

“Imposter Syndrome is endemic in the creative industries due to the public nature of the work” Clodagh Chapman Creative arts & design has the highest percentage of workers who experience Imposter Syndrome. I designed a zine for creatives in the arts/design industry experiencing Imposter Syndrome but are intimidated about the prospective of discussing mental health in the workplace. Due to the preferences of my target audience, I began exploring print formats. After a bit of research, I came across posterzines. The zine appealed to me because of its variety of forms - it could be used much like a disposable leaflet, or be a bespoke piece of art in and of itself. I thought this might appeal well to my audience, as it can be very creative as a structure, but it also has multiple functions; as a booklet and as a poster. Traditional folded zine works effectively to communicate a message - it seems more “valuable” as marketing material as it is not intimidating, but appears “professional”. We know how to read a traditional leaflet, but the poster element may come as a welcome surprise. This was a 6-week project, including research and production.