Join The–Dots

    Connecting Lazy Oaf to exciting new music talent

    WE HELPED LAZY OAF ACHIEVE
    Double industry average engagement rates 1/10th of industry average CPE 26K likes, 145 comments and 45 shares/retweets from a photoshoot
    BECAUSE THEY WANTED TO
    Connect with early adopter communities around hip hop / underground pop subcultures globally
    SO WE
    Developed a multi-season strategy, engaging mid to top-tier artists, whilst working with grassroots micro influencers. Hacking traditional PR methods, dressing Boiler Room hosts, collaborations with key culture publications

    Project Tags

    • marketing
    • fashion
    • music
    • Social Media Campaign
    • warmstreet

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