Connections was created in response to the D&AD 2017 New Blood Brief for Arjowiggins Papers which asked you to put Arjowiggins Creative Papers at the heart of a campaign, initiative, product or service for Facebook, Instagram or Sony Music and remind digital customers of the power of paper.
Facebook’s mission is to ‘give people the power to share and make the world more open and connected’. ‘Connections’ is a campaign aimed at bringing Facebook’s mission to life. A collaboration between Facebook and Arjowiggins paper, using paper planes to connect Facebook users around the world. The paper planes are used as a prompt to start conversations and build worldwide connections.