Conscious Struggle

Surrounded with advertisements, unconfident consumers are unconsciously manipulated to form values conveyed by hidden ideas of advertisements. My response focuses on consumers’ conscious struggle due to the effects of manipulating advertising. When the values conveyed by advertisements become major within society, social pressures increase for consumers whose original beliefs and desires conflict with the demands of the society, followed by struggle in the conscious self. Texts projection was inspired by Fiona Banner’s 1066 and Shirin Neshat’s Unveiling, showing advertisements’ forces. To further suggest its power of shaping norms, I set the color of background same as figures’ clothes initially, inspired by Anthea Hamilton’s Brick Suit.