We set Plan-B Studio an almost impossible task. Provide a simple solution to engage our customers, cleanse our database, provide a time-stamped signature from consenting customers, a data export from the application back to our DMS, automated checks to avoid duplicates. The list was extensive. We launched their Mundo app on time and on budget. It has since continued to be our B2C app across the business for in-store, data collection and GDPR consent.
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