These sites have now launched. The consumer site has a heavily focussed nav bar to reduce cognitive load and simple product finder tools in both the savings and mortgages pages to assist the user to the correct products through a series of easy questions.
The details pages of both the savings and mortgages take inputs from the user in order to customise the page and reduce the quantity of information needed on each page.
Forms are handled using natural language to make filling them as intuitive as possible.
The intermediaries site builds on this approach, stripping away any unnecessary information to speed the user on their way to the exact items they need. Their onward journey and priorities are always front of mind throughout the site with any unnecessary details removed.
We will be continuing to iterate the sites over the following year as information comes back from live users.