Celebrating the typographical identity and sterility of British high street consumerism in the 21st century in Leeds, from A to Z.
Britain’s high street is a smorgasbordof typographical lyricism. From American Apparel to Zara, each and every high street retailer has its own identity which has been designed and delivered to communicate companies brand images. It’s easy to passively discount the considered sterility behind shop facades, which are often high above the eyeline and second to our avaricious,eager consumer eyes.
Amongst the besmirched environment high street brands are recognisable even from the first letter of their shop front signage. It seems as though there are less and less instances where charming DIY notice boards, identities and posters are seen on the high street. Slowly but surely British high streets are being cleansed of all true personality and are becoming a polished, pristine and over engineered environment. Even in the recovering spirit of the recession where there has been an increase of home-made signage, advertisements and hoardings, they are kept away from the high street or simply over shadowed by the big corporation giants logos and slogans.
This publication explores the well-trodden arcades, streets and shopping centres of Leeds and concentrates a curation of the biggest, boldest and most recognisable ‘big-buck’ brands.