Alexis Madrigal, the then Editor-in-Chief of Fusion Media and the host of Containers reached out to me and asked if I would be interested in creating a logo for their new radio documentary. He told me it was about the Port of Oakland and the freight shipping industry and sent over a rough cut. To my (maybe unfair) surprise, the podcast was engaging, relevant, and even funny. It drew me in. So I decided to create a bright logo that would advertise to new listeners that this wasn't some boring podcast designed for Fedex delivery drivers, this was for anyone that has ever owned or bought anything.
By hand, I printed two different screenprints -maybe about 50 layers each. I wanted to keep it fairly abstract; the podcast isn't really about the literal containers, after all. I emphasized the layering quality of things that have been out at sea for awhile; I wanted to give that sense of depth and history to the imagery.
We ended up combining the two prints into one before adding the imagery. It looks stronger, and it has a visual weight that we all really liked. Containers is one of the top 25 podcasts on iTunes, which is hard for a new podcast, and I like to think my logo had something to do with getting all those people to download it.