Content and Strategy for Just Babes Club Lingerie

I explored and built on my aligning values within one liberating project. Just Babes Club Lingerie are a brand who truly embody diversity, body positivity, sustainability and advocate not needing a partner in order to embrace your sexuality. I was excited to embrace their combination aesthetic of sweet and sexy garments, and curate bedroom based sets as a creative solution to overcome lockdown setbacks. I organised a campaign imagined for the brand, consisting of three collaborations, the first being with an OnlyFans Sex Worker, addressing the double standards held against those who profit from the site, from those who are happy to enjoy unethical, free pornography. The second with The Pleasure Garden, a sex toy brand that celebrates independent sexual empowerment. Lastly, with The LGBT Foundation, inspired by bake sales to raise money for charity, spreading awareness of the issues this community faces.