Content Creation for Pastai products

Pastai is a small business that makes homemade pasta but not the one you can find that easily on the shelves. They are playing with the flavours, from hot and savoury to sweet, which is why it was a brand I had a lot of fun to create content for. The project was to create content that the client will be able to use across multiple social media platforms as well as on the website, print and promo material. I had a lot of creative freedom here, the only requirement was to keep the content on-brand, by creating the homemade feel.