Content strategy and copy for a digital publisher

  • Sarah Farley
New digital publisher, DigiSync Books Ltd, needed a website to promote their range of digital books to a wide audience of readers, students, teachers, libraries and publishers.
I worked closely with the team at DigiSync Books to understand their unique product: an enhanced book format that combines an ebook and audiobook in one. I helped them to understand the various audiences they wanted to reach and to define their brand values, tone of voice and style of writing, and their key messages.
I then wrote the website according to the tone and style we agreed, including script guidance for the home page video and writing descriptive ‘blurbs’ for more than 50 Classic book titles.